JOHAN BERGELIN

COUNTERCULTURE PERFUMES

In love with Purple Haze one of 5 perfumes by Johan Bergelin, from the Swedish fashion designer/artist/photographer's collection, named 19-69. 🧪

“It took me a full twenty-four month creative process with artisans in Scandanavia, France and Italy to develop. I grew up strongly influenced by the fashion trends that ruled the 80s. Gender boundaries were pushed and I was mesmerized by the possibility of affecting and changing a person’s appearance. Then as now, it was clear to me that beauty is a form of art. Each scent is inspired by different eras, art, music, trends and cultures. Purple Haze is about the legendary Keenak who I met in Bahama Village, Key West. Guitar on his back, snake skin boots, skinny jeans and long hair. A sense of Woodstock. It is a tribute to creativity, freedom and indulgence,” says the artist.

Embracing the hippie movement and counterculture, this fragrance at @reformation was inspired in particular by John and Yoko’s bed-ins. Each fragrance is suitable for any gender, removing the weight of masculinity or femininity from the olfactory experience. 👃🏼

♡ About the artist~

His archive includes over 1000 works on various mediums like photography, paper, canvas, wood and pvc.

Bergelin's preferred technique, automatism, using simple, primitive lines and holding the pastels, pencils or brushes very gently. The picture's effect is a kind of "romantic symbolism".

The more you observe the pictures the clearer you see the message of love. Finally you see that all are tributes to life in its ultimate state. A unconscious and very immediate way of creating pictures. With references from the streets but also both from Cobra and Artbrut movements. Colour references are often from the Fauvism, often with strong purple, red, black, yellow red shades.

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