Ninu Nina Artist Interviews

View Original

PLASTERED T SHIRTS

PLASTERED T SHIRTS IN BEIJING

One thing I really don't like to see when I visit a new city are the same exact luxury stores as in any other big city in the world. I was really shocked to see LV's enormous flagship in Mongolia and I only wished there had been more artisanal boutiques selling more original styles of their beautiful traditional designs, particularly the amazing Mongolian wrestling boots.

One amazing store I fell in love with in China is Plastered T-shirts which takes iconic imagery from China’s streets and celebrates it. Everyday design is inspiration – from neon signs framing steaming karaoke halls, to delicate acrobatic twists and towers – Plastered puts these images on t-shirts in a celebration of everything beautiful about China. Plastered's flagship store is located in Beijing on Nanluoguxiang, and the t-shirts are available online at www.plasteredtshirts.com. The founder´s story is incredibly  interesting check out how the company started  below.

About Dominic/Founder In 2005. I started Plastered T-shirts taking iconic Chinese imagery and placing it on t-shirts to create a clothing brand that China could call its own. It was a risk. I quit my job, spent evenings working on designs while my wife worked days .I then opened a humble little shop 13sqm big in a quiet hutong (alleyway).I threw a party to celebrate this achievement and hosted a fashion show in the hutong (the first in China), and then another. What developed out of a rather determined risk became a true Chinese street brand.

Things happen in strange ways.I happened upon China as rather an accident. I arrived as a backpacker in 1993 without the intention to stay long… but have been here since. I currently live in Beijing, very close to the Flagship store, with my wife and four daughters.

It is a main priority of the business, and the Plastered8 family, to give back to the community. We support numerous charities but primarily Magic Hospital. We believe in their mission to defend and celebrate what it is to be a child. We wholeheartedly support the magic the organization brings into children’s lives, and the foundations of hope that it delivers through all of the activities and projects. Children are an inspiration to all and I love their uncensored  and enthusiastic approach to life. I try to emulate this childish attitude in many aspects of my work and day-to-day activities.