Contemporary Fashion Photography Group Exhibition

with Miles Aldridge, Kate Bellm, Guy Bourdin, Ina Jang, David LaChappelle, Walter Pfeiffer, Terry Richardson, and Albert Watson

March 29 –June 2 2012

I c o n s o f T o m o r r o w will present leading and internationally and nationally acknowledged artists that have been of great influence and have shaped the genre in recent years with their visionary visual language and thus will stand the test of time. As a visual representation of glamour, seduction, and dreams, fashion photography has always walked a fine line between commercialism and fine art. Committed to highlighting an international photographic practice that explores the boundaries between art and commerce, this exhibition will be focusing on photographers that have embraced the subject matter with a strongly conceptual approach, believing the artists shown in I c o n s o f T o m o r r o w will  withstand the criticism that commissioned work cannot be art. Showing over 20 works by both established and emerging artists alike, the Christophe Guye Galerie is proud to present, for the first time in Switzerland, an exhibition of this kind and in this arrangement of artists and works. Including the works of Mert Alas & Marcus Piggot, Miles Aldridge, Kate Bellm, Guy Bourdin, Ina Jang, Nick Knight, David LaChappelle, Walter Pfeiffer, Terry Richardson, and Albert Watson Icons of Tomorrow visualises the diversity of the genre, highlighting the artists’ distinctly original and individual styles and making apparent the abundance of creativity and skill this field yields.

Albert Watson (*1942, Scottish) Suit of Lights, Hard Rock Hotel & Casino, Las Vegas, 2001 C-Print 61 x 76 cm (24x30 in)

Walter Pfeiffer (*1946, Swiss) Untitled, 2005 (2010) C-Print on aluminium 36 x 24 cm