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Our mission is simple: to share inspiring narratives. We curate exceptional talents, selecting them solely based on the merit of their work, not fleeting trends. Join us in exploring the uncharted territories of creativity and celebrating the essence of artistry.

WHETHERLY INTERVIEW

WHETHERLY INTERVIEW

Whetherly designer Leila Nasseri grew up in southern California exposed to an array of styles and cultures.

She attended USC earning a Masters degree in business and minored in communications, and soon after began working in the apparel industry.  For many years Leila had a front row seat to all the ins and outs of making a truly worthwhile collection and found herself wanting more from the pieces in her closet so she started WHETHERLY. Becoming a fashion designer was never the goal; but has been a wonderful consequence.

Leila Nasseri chose model, photographer, actress and cool-girl Gia Coppola to model her  Spring 2012 lookbook.

 What is the philosophy behind the brand?

Our philosophy as a contemporary knit line is to prioritize and maintain our essence. After time lines tend to stop prioritizing their quality and it takes a back seat. This also translates to where we are as a culture and as women. I find that incredibly inspiring.

Greatest inspirations or influences?

I draw inspiration from art, music, culture, architecture, and literature; Ultimately the details in these trigger my direction.

Is there a specific girl in mind when you design the collections?

A chic young woman to a sophisticated season vet can be spotted in Whetherly, I’ve designed the line to be as versatile as the woman wearing it.

Fashion icons? 

Jane Birkin has always been a source of inspiration for me; she truly embodies the balance of being sophisticated and effortlessly chic.

Favorite websites, blogs, publications?

Vogue,  NY Times T-Magazine, Style.com

Anything else? 

Whetherly will be with you on your ever evolving style journey; we can take risk together as well as maintain our core pieces you can always come back to.

LEDA OTTO INTERVIEW

LEDA OTTO INTERVIEW

ANDREW HUANG

ANDREW HUANG