WAREHOUSE LEGENDS

Rai and James founders of Another Party

NOT JUST ANOTHER PARTY

Summer 1988, the explosion of the Acid Rave movement and the secretive raves that took place across the UK and then the world. The parties were about the atmosphere, world-class sound systems and unseen industrial locations. The seasoned partygoers united for the events through word of mouth, with venues revealed last minute and a handful of up and coming resident DJs. These were the foundations of today’s booming dance scene. London based, Another Party is about reviving the excitement of that era. With its select crowd, many flying in especially for the event with one common purpose, Another Party has taken the concept of the Acid Raves of the early 90s and modernised it to suit the times we are living in. There are too many clubs, too many underground raves, and no one has taken the best elements from both like Another Party has.

Since they founded Another Party, Rai and James have pulled in an excess of 800 + people at each of their events. Their marketing relies solely on word of mouth, and in a short time have managed to carve their own niche in a scene that was already saturated.

Memorable Moments?

• My birthday party in Jan 2010, 3rd annual party, cleared 1000 people in a warehouse in east London. Location was released on the day, theme was golden era of hip hop with techno in basement and hip hop cover band on ground floor. Great juxtaposition of people and location.ah good times, where were you!?

Best set so far?

• Madato http://www.residentadvisor.net/dj/madato/feed in april 2011

Upcoming projects?

• Another party partnered with West Londons premier party Square red, organized by infamous Eazy Baileyformerly of Jezebel parties (Jade Jagger).

• Projects in Rio,Ibiza, Berlin, Rome and Nyc in pipeline.

Favorite websites:

• Vbs.tv

• ted.com

• facebook.com

• anothergroup.co.uk

Favorite dj´s?

• Ice pick Paul

• Julio

• Maceo Plex

• Loco Dice

So what makes your events unique from everything else going on?

Our parties deliver the atmosphere of the underground techno scene combined with the efficiency and accountability of commercial clubs. Something that for music lovers and industry heads is the norm.

We are just borrowing the best from old and new creating something unique, that  a lot of people thank us for every time.

See you at the next party....

info@anothergroup.co.uk

techno