MELODY EHSANI

Born and raised in Los Angeles in a traditional Persian family,Melody Ehsani like many of her cousins and friends applied to go off to Law School after college, but couldn't stay there. She decided to break with her culture and follow her heart into a field she was internally drawn to....design.

The more she designed shoes and products, the more it felt like the right thing for her to be doing.

So now I believe that design is part of what I was designed to do. I guess you could say that design is part of my divine blueprint. I believe that honoring my blueprint helps me bring to the world new patterns of behavior and equality for myself and for all women in the future. In my culture, a woman’s value and status are determined by her marriage. This is a difficult and challenging concept for many women in todays world.

By following my calling and making shoes and products, I am helping women resolve these kinds of paradoxes.  I want to become my true self and be a vibrant member of a family and a community. I want the women who wear my shoes to have the same opportunity for equality, wholeness, and self expression. My style is inspired by paradox, controversy, justice and pushing the envelope in showing that you truly cant judge a book by its cover. I design to upset the equilibrium. I design to inspire. I design to serve. I design because I was created to do so.