Karim Rashid Designs
Located along the Spree river, the old line between east and west Berlin, the nhow hotel berlin designed by Karim Rashid is a celebration of the city's modern zeitgeist, connecting it to the rest of the world by creating a technorganic landof data-driven art and spaces - bridging the digital age of music and the physical needs of visitors.
Conceptualized around music and design, futuristic Nhow is the only hotel in Europe offering two professional music studios and if you want to organize a private concert or practice in your room, just call the front desk, and a guitar – electric or acoustic – will be delivered to your room in minutes like a gin-and-tonic. To accomplish the design, Rashid used Tau-Porcelanattos ceramics to transform the interior of the hotel into avant-garde masterpiece.
'my vision engages technology, visuals, textures, color, as well as all the needs that are intrinsic to living in a simpler less cluttered but more sensual environment. design touches us on every level, and design can continue to define and shape our dimensional interior environments and create new progressive human behaviors and new languages. I always question whether the physical world is as experiential, as seductive, as connective, as inspiring, as personalizable, and customizable as the digital world. that is what I tried to achieve with nhow hotel berlin by making a space that coexists with the data-driven digital infostethic world.' - karim rashid