Rasha Khouri: The Investment Banker Who Became a Global Fashion Curator

From Wall Street to Wardrobe Wizardry

Lebanese-born Rasha Khouri has lived a life as dynamic as the fashion she champions—Paris, Beirut, New York, and now London, where she’s spent the last 12 years redefining luxury e-commerce. A former JP Morgan investment banker turned luxury goods analyst, Rasha merged her financial acumen with her passion for design, launching DIA-BOUTIQUE in 2010 and its expansive sibling, DIA-style.com, this year.

DIA-BOUTIQUE: A Global Treasure Hunt

• Mission: "To unearth hidden gems from designers you won’t find anywhere else."

• Standout Finds:

  • Handmade leather gladiator sandals from Beirut.

  • Linen kaftans with Swiss lace (because luxury shouldn’t scream).

  • Saudi ‘It’-bags with cultural twists.

• Ethos: "Craftsmanship first, trends second."

Inspirations & Icons

• Muse: Her grandmother—"fabulous wit, killer humor, effortless elegance."

• Fashion Icons: Grace Coddington (storytelling genius), Tilda Swinton (androgynous royalty), Kate Moss (eternal cool).

• One to Watch: Jewelry designer Nilufer Tarzi Kuran, blending Afghan and Ottoman heritage.

The DIA Selection Process

• Criteria: "Unique perspective + impeccable quality. No filler, only future heirlooms."

• Scouting: From Saudi ateliers to Swiss lacemakers, Rasha’s team hunts for the extraordinary.

Rasha’s Survival Kit

• Tech: iPad ("My mobile HQ").

• Fuel: Diet Coke ("Non-negotiable").

• Soundtrack: "Music sets the rhythm of my day."

Digital Inspo

• Nowness: For avant-garde visuals.

• The Business of Fashion: "Essential intel."

Explore Her World: DIA-BOUTIQUE | DIA-style

"Fashion isn’t about labels—it’s about stories waiting to be worn."

Why Rasha Stands Out:

• Banker’s Precision + Curator’s Eye: She spots investment-worthy design.

• Global Gatekeeper: DIA is a passport-free style voyage.

• No Algorithm Clones: Every piece has a point of view.

(P.S. Ask her about that Saudi bag designer)